Pernilla Vinneby is the CEO of Knowit Experience Stockholm, one of the largest digital agencies in the Nordics. She is an experienced business developer within digital solutions and e-commerce with a customer-centric approach. Her career has been characterized by great ambition and a drive to constantly work with the empowerment of individuals and teams. She is passionate about human psychology and strives to surround herself with people who complement her abilities well. This has taken her into different business developing roles, managing companies from both a CEO perspective as well as a board perspective. Pernilla holds an MBA from Luleå University And is currently studying for an EMBA at Stockholm Business school with course examinations from both Yale and Stanford.