Vision & Mission

The Queens of Tech’s initiative and goal

To raise the workplace ecosystem for women in tech.

To bridge the gap between schools and workplaces by highlighting female role models in STEM (Science, Technology, Engineering, and Mathematics) to encourage more girls and women to unleash their full potential in these fields to reach top leadership roles.

Jasmine Moradi

I am a CXO: Behavioral Scientist + UX Researcher & Podcast Producer, known in the music industry for having conducted the world’s most significant scientific in-store music research reports with my ex-colleagues at Soundtrack Your Brand with HUI

I have since a young age been very fascinated by the power of technology and how it has and keeps making our lives easier, faster, better, and more fun. I am one of the million millennials that grew up with a Nokia 3310, Sony Walkman, Apple iPod, and Super Mario. We were the first generation to have been raised with personal computers and smartphones. 

Today, I am a Tech Queen specializing in Behavioral Science and User Experience Research. My passion is to identify what makes customers tick using today’s technology. I scientifically uncover the connections between consumers’ hearts, minds, behavior, and product needs.

I started the “Queens of Tech Podcast” initiative because I would like to retain more women in the tech industry. My goal is to interview female tech influencers about their journey into STEM, and together with companies and investors discuss the challenges and opportunities around DEIB in our workplaces.

“We are facing a huge challenge that must be resolved urgently. In the next few years, tens of thousands of engineers will be needed. At the same time, the number of women working in tech has DECREASED steadily since 2006. Mathematics does not go together, and there is no reason to paint a picture: For us, this is a matter of survival. We must get women into the tech industry, otherwise, we will not have enough staff. But of course, it’s about more than filling chairs. We must build companies that reflect the society in which we operate if we want to remain relevant”.

Consid AB

“The thing women have yet to learn is nobody gives you power. You just take it.”

Roseanne Barr

PWC "Women in Tech" report key findings:

  1. Females aren’t considering technology careers as they aren’t given enough information on what working in the sector involves and also because no one is putting it forward as an option to them.

  2. A lack of female role models is also reinforcing the perception that a technology career isn’t for them. Only 22% of students can name a famous female working in technology. Whereas two-thirds can name a famous man working in technology.

  3. Over a quarter of female students say they’ve been put off a career in technology as it’s too male-dominated.

  4. Technology organizations need to highlight how technology is a force for good if they want to attract more females to the sector. Half of females say that feeling like the work they do makes the world a better place is the most important factor when deciding their future career.