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Queens of Tech Josefina Sonnhammer Queens of Tech

Josefina Sonnhammer – CEO & Co-Founder of Subscriby

Josefina Sonnhammer

Diversity is being invited to the dance. Inclusion is being asked to dance.
Equity or belonging is allowing you to dance like no one is watching.

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Tech Queen

She/Her

CEO & Co-Founder

Diversity is being invited to the dance. Inclusion is being asked to dance.
Equity or belonging is allowing you to dance like no one is watching.

Josefina Sonnhammer, the CEO and Co-founder of Subscriby, a pioneering startup dedicated to streamlining e-commerce subscriptions. Josefina’s journey is driven by a relentless quest for innovation, seeking efficient solutions to optimize daily routines and create more time for her passions.

Her inspiration sprouted from a personal need: simplifying the process of subscribing to essential products like razors, dog food, and hand soap. Despite embracing the convenience of subscriptions, Josefina encountered frustrating customer experiences and the complexities of managing multiple subscriptions. Determined to find a remedy, she combined her background in management consulting with insights gained from her role as Domain Operations Lead of Payment Methods at Klarna.

In August 2022, the vision for Subscriby took root—a revolutionary subscription management software empowering brands to deliver exceptional customer experiences. For consumers like Josefina, Subscriby offers a seamless platform to subscribe to and effortlessly manage their favorite products, consolidating everything into one convenient hub. Josefina’s unwavering commitment to simplicity drives Subscriby’s mission to revolutionize the subscription landscape, one hassle-free experience at a time.

"Are you an assistant here?" "Are you dating the host?" Two of the questions I was asked in my participation in business events recently. And I am sure I am not alone in this experience.

So I cannot stress enough the importance of the topic that 🎙👩‍🔬 Jasmine Moradi is driving in her podcast. I want to take a moment to express my gratitude to Jasmine for her incredible podcast initiative! Being part of this platform has been an honor, especially considering experiences I've had.

Her dedication to showcasing diverse voices and discussing vital topics like Equity, Inclusivity, Diversity, and Belonging is truly commendable. Thank you, Jasmine, for amplifying these crucial discussions. Keep up the fantastic work to inspire more women to venture this path, and showcase to the investor community what a talented pool of women founders there is out there 👏 🌟

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