After being inspired by running a coffee catering business, Iranthi Gomes and her partner launched Serviceform, a suite of 13 tools that customers can use to convert website traffic, communicate with customers, manage their marketing processes, and run email marketing campaigns. Gomes, is originally from Sri Lanka but lives in Finland.

Gomes (28) secured a coveted distinction in the Forbes magazine’s 30 Under 30 Europe list in 2022 for her role as co-founder and CEO of Service form, a global B2B SaaS company that offers 13 tools to help businesses communicate, convert website visitors into customers and manage them all in one platform. The Sri Lankan-born and Finnish-based entrepreneur co-founded the company in 2017 with her partner in business and life, Jarkko Okasen. Today, the Service form has expanded to Spain and Sri Lanka and secured USD 2.4 million in funding in an investment round in January 2022.