“I absolutely experienced that 1% of funding goes to female founders."
Queens of Tech Podcast
60+ questions with female tech influencers about their journey into STEM
“I absolutely experienced that 1% of funding goes to female founders.
So lack of funding for female entrepreneurs.
But I ignored the statistics and tried to make my own rules.”
Listen, Follow & Share
Founder & CEO
Anastasia Trofimova is the Co-founder and CEO of Your Beet, a Social Commerce platform for food, an app that makes it super easy to transition to more healthy, sustainable, and personalized eating habits. Your Beet is like Spotify – curates recommendations of creator recipes based on individual preferences and health goals, made shoppable at online grocery retailers with a click. Prior to starting Your Beet, Anastasia worked as a management consultant at BCG while her co-founder Anna worked as a digital product lead at H&M.
What brought them together was their common experience of how difficult and time-consuming it was to switch to more sustainable and healthy food habits and the realization that there aren’t enough services out there today that would make this transition easy, personalized, and safe. That’s how Your Beet was born. Now they are a team of five women using tech to redefine how millions of people worldwide do food.