Queens of Tech_white_logo

Anastasia Trofimova

“I absolutely experienced that 1% of funding goes to female founders."

Queens of Tech Podcast

60+ questions with female tech influencers about their journey into STEM


Tech Queen

“I absolutely experienced that 1% of funding goes to female founders.
So lack of funding for female entrepreneurs.
But I ignored the statistics and tried to make my own rules.”

46. Anastasia Trofimova - Founder & CEO of Your Beet, ex-BCG, ex-H&M

Listen, Follow & Share


Founder & CEO

Anastasia Trofimova is the Co-founder and CEO of Your Beet, a Social Commerce platform for food, an app that makes it super easy to transition to more healthy, sustainable, and personalized eating habits. Your Beet is like Spotify – curates recommendations of creator recipes based on individual preferences and health goals, made shoppable at online grocery retailers with a click. Prior to starting Your Beet, Anastasia worked as a management consultant at BCG while her co-founder Anna worked as a digital product lead at H&M.

What brought them together was their common experience of how difficult and time-consuming it was to switch to more sustainable and healthy food habits and the realization that there aren’t enough services out there today that would make this transition easy, personalized, and safe. That’s how Your Beet was born. Now they are a team of five women using tech to redefine how millions of people worldwide do food.

Thank you for starting this fantastic initiative 🎙👩‍🔬 Jasmine Moradi
- to share incredible women in tech voices and stories to continue
to inspire more women to venture this path, and showcase to the investor community
what a talented pool of women founders there is out there 👏

It was my favourite interview format so far
- so thoughtful and engaging to structure the interview
as 70 rapid-fire questions.
I have truly enjoyed all the episodes so far!