Nadia is Google’s Head of Industry in the US. She is responsible for driving sales strategy & business development for data & tech services with WPP agencies. Since joining Google in 2009, Nadia has led transformative multicultural global programs focused on designing and launching new products & sales strategies across US and EMEA. In her current role, Nadia spearheaded Google’s Digital Transformation program which focused on pivoting WPP’s data & tech services go-to-market, resulting in the recent relaunch of a new global central operating company, Acceleration, as a dedicated Google consulting center of excellence, servicing Uber, Dell, Office Depot and all of WPP’s client book of business. Nadia is a trusted advisor of WPP’s GroupM ExCo for Data & Tech related decisions including M&As, Talents Acquisition & Organizational Strategy.

Nadia holds a Masters’s Degree in Marketing, Brand Strategy, and Management from IULM in Milan, and she is a certified member of the International Coaching Federation with a diploma from Erickson Coaching. Nadia is a member of the Professional Women Network and the co-chair of Google’s Head of Industry Council for the Americas. She is a member and mentor for She Runs IT.

Nadia is a successful executive coach, TedX, and motivational event speaker, mentor, and sponsor for underrepresented groups and young talents. Passionate about leadership, with Jeff Lakusta she created 99 Humans: a multimedia platform centered on humanizing leadership across industries.

Having coached and mentored hundreds of people from all walks of life, a pattern emerged: more often than not we go through our days on autopilot without truly savoring life, feeling grateful for what we have and on fire about our existence.

So I decided to create a movement, Spark Your Zeal, to radically evolve our attitudes, invigorate our spirits, and inspire and show people how to bring the fire back into their life and work and turn obstacles into the fuel that achieves a richer internal and external bottom line.

In Nadia, you will find an inspiring companion who will energize everyone surrounding her with her bright spirit and zeal. She has two daughters (Lavinia & Olimpia) and lives in Manhattan, New York with her life Partner Fabio.